ADVERTISING

Message: Adventure. Lifestyle. Exploration. Embark on an inspiring journey with Salewa’s “6 to 9” campaign, a documentary-style advertisement showcasing our sponsored athletes worldwide as they rise at 6 AM to chase their passion for hiking and paragliding before heading to their 9 AM jobs. From the misty trails of the Alps to the windswept cliffs of Patagonia, watch these dedicated adventurers—each equipped with Salewa’s high-performance gear—seize the morning with breathtaking ascents and soaring flights, all before the workday begins. Featuring such athletes like paraglider Thomas Friedrich and trailblazer Elisa Deutchmann, this campaign ties Salewa’s cutting-edge outdoor equipment to the relentless spirit of professionals who balance adventure and career. By highlighting real athletes in real-world scenarios, the documentary style fosters authenticity, relatability, and trust, showing how Salewa’s durable apparel, footwear, and technical gear empower them to conquer mountains and still make it to the office on time. This approach strengthens Salewa’s brand image as a companion for those who live boldly, blending adventure with everyday life, and drives sales by appealing to aspirational outdoor enthusiasts who value performance and reliability. Through stunning cinematography and heartfelt narratives, “6 to 9” captures the essence of Salewa’s commitment to enabling extraordinary experiences, no matter the schedule. Join us and see how Salewa fuels the dawn of adventure. #Salewa #6to9 #AdventureBeforeWork #LiveBold #TrustTheGear

Message: Warning. Responsibility. Agency. This compelling documentary-style video serves as both a public service announcement and an educational advertisement, raising awareness about the hidden dangers of wildfires near homes surrounded by coniferous trees. Through vivid imagery and expert insights, the video explains how the flammable sap in coniferous trees, like pines and firs, can intensify wildfires, making them harder to control when they approach residential properties. Featuring real-life footage of wildfire risks and interviews with fire safety experts, the ad educates viewers on the importance of creating defensible spaces by managing vegetation around homes. It highlights practical steps, such as removing or pruning coniferous trees, to reduce fire hazards while preserving the beauty of your landscape. The authentic, documentary approach builds trust and relatability, empowering viewers with knowledge to protect their homes and communities. In its final moments, the video seamlessly introduces GBC Arbor Care Service, offering professional arborist services to assess and manage trees around your property, ensuring safety and peace of mind. This clever blend of warning, education, and promotion positions GBC Arbor Care Service as the trusted solution for wildfire-ready landscapes. #WildfireSafety #ProtectYourHome #ArboristServices #FireSmart

Emotion: Luxurious. Prestige. Comfort. In the sun-drenched hills of Argentina, Leone Loray transforms visions into extraordinary realities. A symphony of elegance, emotion, and innovation that redefines what it means to build a legacy. Follow the intimate collaboration between our visionary architects and discerning clients, from the first whispered dreams to the final reveal. We don't just design spaces; we weave your values, lifestyle, and family dynamics into every corner, creating sanctuaries that evolve with you. Hands-on from blueprint to bespoke finish, our full-service experience ensures your home isn't just built—it's born from your story. Experience the Leone Loray difference: opulent estates nestled in Argentina's most exclusive landscapes, where every detail—from soaring glass walls that frame endless vistas to intimate courtyards fostering family bonds—reflects your unique essence. #LeoneLoray #LuxuryHomeDesign #ArgentinianArchitecture #CustomHomes #BespokeLiving

Emotion: Wanderlust. Prestige. Pioneering. This advertisement, a submission as a part of EDITFEST 2025, for SpaceX’s groundbreaking space exploration program, is inviting daring travellers to join a one-way mission through the galaxy aboard the revolutionary Starship. This visually stunning ad, showcases the unparalleled luxury of SpaceX’s interstellar travel experience, gourmet dining, and panoramic views of the cosmos, all designed for those who crave the ultimate frontier. The ad taps into the thrill of exploration, featuring breathtaking visuals of alien worlds and cosmic wonders, evoking a profound sense of wonder and possibility. Through emotive storytelling, it captures the spirit of pioneers embarking on a historic journey, emphasizing SpaceX’s cutting-edge technology and commitment to making humanity multi-planetary. The narrative stirs the adventurer’s desire, inviting viewers to leave the ordinary behind and embrace the extraordinary. In its final moments, the ad unveils SpaceX’s exclusive one-way galactic mission, beckoning bold travellers to secure their place with SpaceX and become part of history. Dare to explore the stars in unmatched luxury. #SpaceX #GalacticAdventure #LuxurySpaceTravel #ExploreTheCosmos

Glamour. Youth. Vibrancy. Timeless beauty with this cinematic fashion-themed advertisement for Essence of Cleopatra, a Calgary-based beauty company specializing in all-natural cosmetic products. This video showcases model and influencer Mameh Grace, adorned in elegant, flowing garments, her skin glowing with the radiant effects of Essence of Cleopatra’s luxurious, nature-inspired skincare and makeup. Emphasizing the organic, cruelty-free formulas crafted in small batches, the narrative evokes a sense of empowerment and self-care, resonating with viewers who seek clean, effective beauty solutions. Drawing from the brand’s philosophy of blending ancient beauty rituals with modern innovation, the ad celebrates the power of natural ingredients to enhance authentic beauty. #EssenceOfCleopatra #NaturalBeauty #CalgaryCosmetics #GlowNaturally

Message: Nostalgia. Family values. Holiday Spirit. This heartwarming advertisement for Viva Hot Dogs, a Canada-based Filipino cuisine company, captures the essence of the holiday season through the lens of nostalgia and family togetherness. Crafted for a Christmas campaign, the video follows a young Filipina girl in Canada as she writes a heartfelt letter to her grandma back in the Philippines. She shares how life in Canada is wonderful but feels incomplete without the familiar flavours of home. As she writes, her parents enter with a vibrant spread of Filipino Christmas dishes, featuring "Viva Hot Dogs" authentic meat products that instantly transport her back to cherished holiday memories. The ad evokes warmth and connection, showcasing scenes of the family preparing and sharing a festive meal, filled with laughter and love. The authentic portrayal of Filipino traditions, paired with the emotional pull of reuniting with the tastes of home, resonates deeply with the Filipino diaspora, tapping into the nostalgia of holiday gatherings. By highlighting Viva Hot Dogs’ role in bringing these beloved flavours to Canada, the ad positions the brand as a bridge to cultural heritage, fostering a sense of togetherness during the Christmas season. In its closing moments, the video invites viewers to make their holidays unforgettable with Viva Hot Dogs, the taste that brings family closer, no matter the distance. #VivaHotDogs #TasteOfHome #FilipinoChristmas #FamilyTogetherness

Message: Environmentalism. Sustainability. Governance. The innovative use of soil cells in Downtown Banff’s pedestrian zone, is a game-changer for urban sustainability. Soil cells are modular, underground systems of interconnected units that provide uncompacted soil volume for trees and manage stormwater by creating a structural matrix that supports hardscape surfaces like pavements. Irrigation and aeration inlets are connected to the soil cells to facilitate the delivery of water, nutrients, and oxygen, ensuring long-term soil health, promoting root growth, and supporting tree welfare under urban conditions.Soil cells capture stormwater, support tree growth, and protect the iconic Bow River. Learn why Banff, nestled in a UNESCO World Heritage site, chose soil cells for their dual purpose: fostering healthy urban forests by providing uncompacted soil for root growth and reducing pollution in the Bow River by filtering 80-95% of total suspended solids from runoff. Trench drains and carefully selected topsoil work together to manage water flow, prevent ponding, and ensure accessibility in this pedestrian-friendly zone. This compelling narrative educates viewers on how Banff’s soil cells balance ecological responsibility with urban vibrancy, inspiring other communities to embrace sustainable solutions. #BanffSoilCells #GreenInfrastructure #BowRiver #SustainableUrbanDesign

Message: Heritage. Tradition. Creation. Celebrate 85 years of artistic excellence with this vibrant 90-second trailer for the Banff Centre for Arts and Creativity, crafted exclusively for our private anniversary event. Immerse yourself in the creative spirit of Banff as we showcase artists across all disciplines—visual arts, music, dance, theatre, and more—brought to life through a rich tapestry of footage from the Banff Centre’s extensive video archive, dating back to the 1960s. These timeless visuals capture the evolution of creativity and the enduring legacy of our institution nestled in the heart of the Canadian Rockies. Accompanied by an original score composed within the Banff Centre itself, this trailer weaves together moments of artistic discovery, collaboration, and innovation, reflecting the Centre’s role as a global hub for creative exploration. The archival footage highlights the authenticity and depth of our history, while the bespoke music underscores our commitment to fostering new works. This trailer honors the past, celebrates the present, and inspires the future, inviting our exclusive audience to join us in commemorating 85 years of transforming lives through art. #BanffCentre #85Years #ArtInspires #CreativeLegacy