This ebook, dear reader, is your invitation to that alchemy. We'll dissect how to conceptually forge online courses that don't merely dispense information like a vending machine gone haywire, but that ignite transformation. We'll insist on angling every facet towards the student—that harried, heroic figure wrestling with the dragons of daily life. It's Rory Sutherland's playful nudges meeting Jordan Peterson's stern call to order: A blend of clever hacks to make learning as addictive as a well-crafted illusion, fused with the weighty reminder that true education is a voluntary embrace of burden, a step towards slaying chaos and building a life worth living.